ABOUT ME
MY STORYSince 2007, I’ve been building platforms, designing experiences, and architecting systems that move culture and create lasting impact. I started with Acquired Sole, a boutique rooted in street culture and community — a foundation for how physical space and narrative can build deeper ecosystems.
I co-founded 2Cents Sports and 2Cents FC to reshape the conversation in sports media and amplify voices that rarely get the mic. Those platforms grew quickly and were acquired by FortyOneMag in 2022 — a strategic exit built on intentional growth.
In 2020, I launched Atelier 411 Studios, a creative consultancy and strategy firm focused on experience design, brand architecture, and cultural infrastructure. Through Atelier 411, I help institutions, creatives, and businesses design systems that scale impact and strengthen identity — merging strategy with story, and infrastructure with audience.
Whether through immersive experiences, brand development, or advisory work, my focus is consistent: design experiences that shift behavior and build structures that endure. This work is about more than visibility — it’s about shaping what lasts.
Ready to make an impact? Explore my services and schedule a consultation. Let’s build something transformative together.
SERVICESStrategic Positioning & Brand Architecture
Narrative Development & Content Systems
Digital Infrastructure & Transformation Consulting
Executive Briefings, Speaking & Private Workshops
“Creativity isn’t just expression—it’s infrastructure. It bridges culture, activates community, and lays the groundwork for lasting impact.”
Krystopher Scott • Systems Builder | Cultural Strategist